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Design foundations

Compare concepts with an honest scorecard

A comparison is useful when the reasoning behind each score is visible.

Devon Design Journal editorial · October 7, 2026 · 3 min read

Sketch sheets, a caliper and metal samples on a product designer’s desk.

Choose meaningful criteria

Agree on the criteria before judging the concepts. Consider the use case, manufacturing discussion, maintenance and how the design will be checked. Avoid creating a long list of overlapping criteria that makes one preference appear more objective. A simple table can show the available evidence, the uncertainties and the person responsible for each assessment.

Do not hide uncertainty in a total

A high score based on an assumption is different from a moderate score supported by a prototype. Note that distinction explicitly. Discuss any criterion that a concept cannot reasonably meet instead of relying solely on a weighted sum. Revisit the comparison when a supplier or test changes the evidence. The scorecard should reveal a decision, not manufacture certainty for a direction already chosen.

A practical review checklist

  • Agree on criteria first.
  • Show the supporting evidence.
  • Keep assumptions visible.

Further reading

General design-planning material. Actual specifications, machine operation and safety decisions require suitable qualified expertise.